Sökning: "case of internal marketing"

Visar resultat 1 - 5 av 189 uppsatser innehållade orden case of internal marketing.

1. 1. Platsmarknadsföring på lokal nivå : En fallstudie av kommunerna i Värmland

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Julia Stadler; [2023]
   Nyckelord :place marketing; strategies; cooperation; unique selling points; USP; platsmarknadsföring; strategier; samverkan; unika konkurrensfördelar; USP;

   Sammanfattning : Konkurrensen mellan platser blir allt hårdare, därigenom har platsmarknadsföring fått en central roll. Det finns många strategier för platsmarknadsföring, denna studie antar ett kritiskt förhållningssätt till strategiers universella tillämplighet och argumenterar för att strategier måste anpassas till lokala förhållanden och en samhällskontext. LÄS MER

3. 2. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Nellie Sjösten; Lisa Ullman; [2023]
   Nyckelord :;

   Sammanfattning : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. LÄS MER

4. 3. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

5. 4. “Rätt man på rätt plats” : En kvalitativ intervjustudie om anställdas upplevelser av externkommunikation på Instagram – en fallstudie inom Försvarsmakten

   Kandidat-uppsats, Karlstads universitet

   Författare :Max Dunström; Lina Watz; [2023]
   Nyckelord :Instagram; Extern kommunikation; Försvarsmakten; Femvertsing; Anställdas upplevelser; Organisationskultur;

   Sammanfattning : Today there is an abundance of information exchanges on social media, which means that companies and organizations need to be active and adaptable in order to be seen and noticed by their target group. Therefore, this subject is interesting to investigate from a perspective of media and communication studies. LÄS MER

7. 5. What is the feasibility of using Power Purchase Agreements as a green electricity sourcing method for a large industrial company? : A Case Study

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Oskar Andersson; Fredrik Lindblad; [2023]
   Nyckelord :Power Purchase Agreements; Sourcing; Industrial Company; Green Electricity; Renewable Energy; PPA; Power Purchase Agreement; Uppköp; Industriellt bolag; Grön elektricitet; Förnyelsebar energi; PPA;

   Sammanfattning : With the increasing volatility on electricity markets and a growing emphasis on sustainability, renewable electricity has gained significant attention from corporate entities seeking to secure their green energy supply. Among the various methods available for securing green electricity, one method on the rise is Power Purchase Agreements (PPA). LÄS MER