Sökning: "challenges in marketing"

Visar resultat 1 - 5 av 540 uppsatser innehållade orden challenges in marketing.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Drunk Elephant: The New Toys’R’Us?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Nyckelord :gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Sammanfattning : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. LÄS MER

  4. 3. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  5. 4. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Nyckelord :Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Sammanfattning : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. LÄS MER

  7. 5. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER