Sökning: "constructed authenticity"
Visar resultat 1 - 5 av 37 uppsatser innehållade orden constructed authenticity.
1. Är betald UGC det nya sättet att göra reklam på?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER
2. MED DENNA VISDOM BÖRJAR VI DENNA LÅT. Om mellansnackets diskursiva konstruktion av den svenska folkmusikgenren
Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : ”With this knowledge we begin this tune” – Stage talk as the discursive construction of Swedish folk music. Stage talk – i.e. the musicians’ talk on stage during concerts – is a given in an array of musical genres, although how the musicians talk and which roles the stage talk fill differ between genres. LÄS MER
3. K-pop vs. Orientalism: "All asiatisk framgång måste bortförklaras." : K-popfans förhandlingar av kön, idolskap och fandom i sociala medier.
Master-uppsats, Umeå universitet/Umeå centrum för genusstudier (UCGS)Sammanfattning : K-pop is the latest in a long line of example of ways East Asian cultures have been constructed in the West. Over time this has created generalizations about K-pop as a phenomenon and as a music industry. Furthermore, it has also contributed to a specific narrative about K-pop fans and how their experiences are justified. LÄS MER
4. Musikartister, ”ledare eller inte?” : En kvalitativ intervjustudie med svenska musikartister utifrån teorier om pedagogiskt ledarskap.
Master-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudierSammanfattning : The purpose of this thesis is to develop understanding about: in what ways Swedish music artists become leaders for their followers from theories of Educational/Pedagogical Leadership; Music Artists’ perceptions of leadership and influence in a music-artist-follower-context; And the preconditions, opportunities and needs of learning on this topic amongst music artists. The background of this research is the importance of understanding these aspects in a rapidly developing society, where music artists are gaining more prominent roles and influence. LÄS MER
5. Unpacking taste : the social life of wine
Master-uppsats, SLU/Dept. of Urban and Rural DevelopmentSammanfattning : Wine’s context exceeds the story of pleasure and natural enchantment as it is also laden with conflict and controversy. Wine is part of contemporary discussions on globalization, class and postcolonialism, biodiversity and climate change. In a sense, wine does not only reflect nature, but wine also reflects and is embedded in its social context. LÄS MER
