Sökning: "consumer perception"

Visar resultat 36 - 40 av 688 uppsatser innehållade orden consumer perception.

  1. 36. Gamification within the Metaverse : A quantitative study to understand how consumer engagement is influenced by gamification strategies in the Metaverse

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Maja Sveder; Emma Lundbäck; [2023]
    Nyckelord :Gamification; Metaverse; Games; Game elements; Consumer behaviour; Engagement; Motivation; Purchase intentions;

    Sammanfattning : Through the development of digitalization, the use of the Metaverse and the strategy of utilizing game elements for brands has increased. Therefore, this thesis purpose has been to understand, from the consumers perspective, if consumer engagement is influenced by gamification strategies used by brands in the Metaverse. LÄS MER

  3. 37. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Jonas Helgesson; Kristian Stojkovic; [2023]
    Nyckelord :Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Sammanfattning : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. LÄS MER

  4. 38. En kvalitativ studie av aspekter som formar konsumentbeteende i samband med tillfälliga influencer-kollektioner

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Ida Kransenstedt; Sadaf Yahyaei Fard; [2023]
    Nyckelord :Authority; limited edition; Cialdini; influencer marketing; scarcity; consumer behavior; purchase decision; social proof; social media; sympathy principle; temporary collections.; Auktoritet; begränsad upplaga; Cialdini; influencer marketing; knapphetsprincipen; konsumentbeteende; köpbeslut; sociala bevis; sociala medier; sympatiprincipen; tillfälliga kollektioner.;

    Sammanfattning : Bakgrund: Marknadsföring är i en ständigt föränderlig kontext. Influencer marketing är idag en effektiv strategi, där företag samarbetar med influencers för att marknadsföra sina produkter och bygga förtroende hos följare. Användning av begränsade produkter som framgångsrik influencer marketing betonas. LÄS MER

  5. 39. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  7. 40. Wheelchair Users Relationship to Clothing : A Study of Incorporating Adaptive Clothing in the Fashion Industry, with an Investigation of Adaptive Trousers and its Functional, Aesthetic and Socio-Psychological Qualities

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Kajsa Wallman; Sarah Enocson; [2023]
    Nyckelord :Adaptive clothing; wheelchair; adaptive trousers; inclusive design; product development; aesthetic perception;

    Sammanfattning : This study investigates the functional and aesthetic needs in adaptive clothes, with emphasis on trousers for wheelchair users. A pair of trousers were provided by Design by Björk to be investigated and distinguish if the desired consumers' needs are met. LÄS MER