Sökning: "consumers views"

Visar resultat 11 - 15 av 188 uppsatser innehållade orden consumers views.

1. 11. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Liu Xinyi; [2023]
   Nyckelord :;

   Sammanfattning : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. LÄS MER

3. 12. Störande. Är det en definition?

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Arvid Castor; Carl Norrman Humble; [2022-08-01]
   Nyckelord :YouTube; reklam; influencer marketing; annonser; attityd; unga; köpbenägenhet;

   Sammanfattning : The purpose of this thesis is to study and analyze how adolescents and young adults experience advertising on YouTube. We have through qualitative interviews studied our respondents' self-experienced attitudes towards video-ads and influencer marketing, and how this may affect their YouTube consumption and/or their propensity to buy the advertised products or services. LÄS MER

4. 13. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Santa Daniela Kanaska; [2022]
   Nyckelord :personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

   Sammanfattning : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. LÄS MER

5. 14. Understanding views on sufficient clothing consumption: Using Q methodology

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Katla Eiríksdóttir; [2022]
   Nyckelord :Sufficiency; consumer perceptions; clothing consumption; social practice theory; Q methodology; Social Sciences; Earth and Environmental Sciences;

   Sammanfattning : Overconsumption of clothes is a global environmental and social problem, where 80 billion new clothing is produced each year. Efficiency measures have focused on improving resource efficiency on the production side and improving clothing care on the consumer side. However, literature shows that these measures are not enough. LÄS MER

7. 15. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Yiyun Zhu; [2022]
   Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

   Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER