Sökning: "conversational marketing"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden conversational marketing.

  1. 1. AI as Gatekeepers to the Job Market : A Critical Reading of; Performance, Bias, and Coded Gaze in Recruitment Chatbots

    Master-uppsats, Linköpings universitet/Tema Genus

    Författare :Karin Victorin; [2021]
    Nyckelord :data feminism; digital discrimination; AI recruitment; chatbots; facial recognition; AFEA; hiring tools; feminist technoscience studies; intersectionality; coded gaze; hiring bots; social robots; performance; AI technology ethics; theatre and AI; Augusto Boal; posthumanism; Donna Haraway; Karen Barad;

    Sammanfattning : The topic of this thesis is AI recruitment chatbots, digital discrimination, and data feminism (D´Ignazio and F.Klein 2020), where I aim to critically analyze issues of bias in these types of human-machine interaction technologies. LÄS MER

  3. 2. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Karolina Bergman; Daniela Sundin; [2019]
    Nyckelord :Bergman; Sundin; Virtual Assistant; Communication; Voice; Brand Personality;

    Sammanfattning : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. LÄS MER

  4. 3. Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Luisa Elena Falkenstein; [2019]
    Nyckelord :Content Analysis; Humor; Online Marketing; Crisis Communication; Twitter; Online Firestorm;

    Sammanfattning : In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in January 2015 (during the firestorm) and January 2016 (after the firestorm), I aim to determine how crisis communication strategies were employed by the BVG and what role humor played in their communication on Twitter. LÄS MER

  5. 4. The fine line between journalism and advertising : A critical discourse study of ELLE.se’s use of advertorials and click-based content and an evolving hybrid genre

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Linnéa Ruiz Mutikainen; [2018]
    Nyckelord :Fairclough; Critical Discourse Analysis; advertorials; native; affiliate; fashion journalism; commercialism; hybrid genre;

    Sammanfattning : The purpose of this study is to explore the expressions of a commercialising fashion journalistic genre by focusing on how ELLE.se, Sweden’s biggest online fashion platform, use advertorials and click-based content. LÄS MER

  7. 5. "The trustworthy Friend" - A study of the relation between organisational communication and member identification at a Swedish media organisation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Doreen Kreutzer; Heidi Walldén; [2011]
    Nyckelord :identification; ambassadorship; corporate branding; co-creation; mirror image; autocommunication; sensemaking; media organisations; Social Sciences;

    Sammanfattning : In order to increase trustworthiness and obtain societal legitimacy, media organisations want their members to become ambassadors. But becoming an ambassador requires identification. Often management tries to foster identification by implementing organisational values without including members in the process of constructing such values. LÄS MER