Sökning: "corporate strategy ikea"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden corporate strategy ikea.

1. 1. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Louise Hägg; Louise Andersson; [2022]
   Nyckelord :global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

   Sammanfattning : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. LÄS MER

3. 2. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Magdalena Dimitrova; [2022]
   Nyckelord :sustainable development; corporate social responsibility; development communication; public-private partnership; storytelling;

   Sammanfattning : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. LÄS MER

4. 3. Significance of a sustainable business model : the case of IKEA, swedish retailer in furniture and home accessories

   Master-uppsats, SLU/Dept. of Economics

   Författare :Hira Shahid; [2020]
   Nyckelord :circular economy; linear economy; sustainability; sustainable business model; sustainable products; stakeholder theory;

   Sammanfattning : In the modern era of industrialization resource depletion and carbon footprint of commercial activities is an important concern. Awareness about the impact of conventional commercial activities is increasing among the consumers as well as organizations. LÄS MER

5. 4. How large-scale companies and social enterprises improve the sustainability of their partnership? : The case study of IKEA and Doi Tung social enterprise in Thailand

   Magister-uppsats, KTH/Industriell Management

   Författare :Louis Simon; Chulee Wangsirilert; [2017]
   Nyckelord :corporate-social enterprise partnership; social enterprise; partnership sustainability; business strategy;

   Sammanfattning : Nowadays consumers have become more and more socially conscious because of the rising concern about social and environmental issues. In this context, large scale companies are one of the main actors which are required to increase their efforts. LÄS MER

7. 5. "Det enda konstanta är förändring" : En studie som undersöker det beslutsunderlag som ligger till grund för strategiska förändringar, samt vilken roll ekonomistyrningen har vid dessa beslut

   Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Ebba Olson; Simon Thellsson; [2017]
   Nyckelord :Strategic change; corporate strategy; management control; management accounting; Strategiska beslut; affärsstrategi; ekonomistyrning; strategisk förändring;

   Sammanfattning : Bakgrund och problem: Ett företags konkurrenskraft och överlevnadsförmåga hänger i mångt och mycket ihop med hur väl de kan förändra sig. Som ett verktyg för att hantera en föränderlig omvärld behöver företag därmed kunna förändra sin strategi, både på övergripande och detaljnivå. LÄS MER