Sökning: "customer relationship management thesis implementation"

Visar resultat 6 - 10 av 55 uppsatser innehållade orden customer relationship management thesis implementation.

  1. 6. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Robin Issa; Din Jahic; [2022]
    Nyckelord :Customer Relationship Management CRM · electronic Customer Relationship Management eCRM · Social media · Social Media Marketing Strategy · Marknadsföringsstrategier;

    Sammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER

  2. 7. Drivkrafter och barriärer vid framtida implementering av EU:s hållbarhetstaxonomi : En kvalitativ studie om en Sparbanks hållbarhetsarbete

    Master-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Sandra Michael; Ali Mohsen; [2021]
    Nyckelord :;

    Sammanfattning : ABSTRACT Date: 9th of June 2021 Level: Master thesis in Industrial Engineering and Management, 30 ECTS Institution: School of Business, Society and Engineering, Malardalens University Authors: Sandra Michael, Ali Mohsen Title: Drivers and barriers in future implementation of the EU’s Taxonomy                           in a bank – A qualitative study of the bank’s sustainability work  Supervisor: Sofia Wagrell  Keywords: CSR, Taxonomy, Customer behavior, B2B, Driving forces, Barriers,                                                                Real estate, Sustainability Research questions: 1. What potential driving forces and barriers exists to implement the EU’s Taxonomy at Sparbanken Alfa? 2. LÄS MER

  3. 8. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Aida Licina; [2020]
    Nyckelord :Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

    Sammanfattning : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. LÄS MER

  4. 9. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Paul Edlund; Axel Holmner Härgestam; [2020]
    Nyckelord :CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER

  5. 10. Business Model Innovation: The Case of Fitness Industry

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Daria Miasnikova; [2020]
    Nyckelord :Business Model; Business Model Innovation; Digital Transformation; Value Creation; Digital Fitness;

    Sammanfattning : Abstract. Business model innovation and design is an important tool in successful implementation of an organizational strategy. The purpose of this study is to explore value creation throw business model innovation. In this case is proposed to consider the possibility of implementing so-called virtual classes or interactive training. LÄS MER