Sökning: "digital presence"

Visar resultat 21 - 25 av 397 uppsatser innehållade orden digital presence.

1. 21. Att leda i en hybrid arbetsplatskontext : Chefers utmaningar vid hybridarbete

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Vesa Shala; Fatbardha Shala; [2023]
   Nyckelord :Hybrid work; communication; efficiency; cohesion; technology; work-life balance; Hybridarbete; kommunikation; effektivitet; sammanhållning; teknologi; work-life balance;

   Sammanfattning : Bakgrund: Studien handlar om hur hybridarbete har påverkat arbetet på lokala bankkontor i Sverige under de senaste åren och chefers roll i att anpassa sig till denna förändring. Hybridarbete definieras som en flexibel arbetsform där anställda kan arbeta både på distans och på plats på kontoret. LÄS MER

3. 22. Exploring the Trust - Distrust dichotomy : a study about news media use and news media trust among Swedish upper secondary school students of Generation Z

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Axel Furusten; [2023]
   Nyckelord :Trust; News media trust; News media use; Generation Z; Digital natives; News consumption; Sweden; Public connection; Media practice;

   Sammanfattning : In this thesis, news media use and trust among Swedish upper secondary schools students of Generation Z is investigated through focus group interviews with students from two different schools. This study aims to explain how and why Swedish upper secondary school students of Generation Z use and perceive news media, with focus on the relations between news media trust and news media use. LÄS MER

4. 23. Using Social Media and Personality Predictions to Anticipate Startup Success

   Master-uppsats, Lunds universitet/Matematisk statistik

   Författare :Daniel Stenson; [2023]
   Nyckelord :Machine Learning; Startup Success Predictions; Founder Personalities; Natural Language Processing; Social Media Analysis; Big 5 Personality Framework; Feed-forward Neural Network; XGBoost.; Mathematics and Statistics;

   Sammanfattning : This thesis explores the potential of integrating predicted founder personalities, based on the Big 5 Personality Framework, into Machine Learning (ML) models to enhance the accuracy of early-stage startup success predictions. Leveraging Natural Language Processing (NLP) techniques, we extracted personality insights from founders' tweets, focusing on US startups funded between 2013 and 2015. LÄS MER

5. 24. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Hugo Svensson; William Sundén; [2023]
   Nyckelord :Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

   Sammanfattning : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. LÄS MER

7. 25. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Anastasiia Jönsson; Clara Nordberg; [2023]
   Nyckelord :Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

   Sammanfattning : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. LÄS MER