Sökning: "dimitra"

Visar resultat 1 - 5 av 23 uppsatser innehållade ordet dimitra.

1. 1. Hennessy to Henny: Brand Hijacking

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
   Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

   Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

3. 2. Möjligheter och hinder för att förebygga trycksår : en icke- systematisk litteraturöversikt

   Kandidat-uppsats, Sophiahemmet Högskola

   Författare :Dimitra Tsitlakidou; Emi Yoneyama; [2024]
   Nyckelord :Barriers; Facilitators; Risk assessment; Pressure ulcers; Pressure ulcer prevention; Hinder; Möjligheter; Riskbedömningar; Trycksår; Trycksårsförebyggande arbete;

   Sammanfattning : Bakgrund Trycksår som uppstår under vårdtiden kan förebyggas. Dock utgör de fortfarande ettpågående säkerhets- och kvalitetsproblem inom vården. Olika evidensbaserade preventivainsatser finns för att undvika skadan. Trots detta är implementering i klinisk praxisbegränsad. LÄS MER

4. 3. Worldbuilding in roleplaying games : How do secondary narratives make user experiences more immersive?

   Kandidat-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Dimitra Papacosta; [2023]
   Nyckelord :UX; User Experience; Immersion; Ludology; Narratology; Roleplaying games; RPG; Side quests;

   Sammanfattning : Digitala rollspel har idag allt större och mer inlevelserika spelvärldar, vilket bidrar till hög inlevelse hos användarna. Följaktligen ser genren såväl stora framgångar inom spelindustrin som ett större forskningsintresse inom akademin. LÄS MER

5. 4. How to fail successfully: the struggles of PAR within academia

   Master-uppsats, Linköpings universitet/Filosofiska fakulteten; Linköpings universitet/Tema Genus

   Författare :Dimitra Moustaka; [2023]
   Nyckelord :Participatory action research PAR ; decolonial research; asylum interview; coloniality of the academy; intersectionality; self-reflectivity;

   Sammanfattning : This research seeks to explore the origins and values of participatory action research, as well as its role in transforming possibilities to knowledge production and shaping equal relationships between research participants. Drawing from the theoretical frameworks of intersectionality and decoloniality and with a focus on the experience of the asylum interview, the research seeks to explore the ways that those epistemological paradigms intertwine with participatory research to deconstruct the dichotomy between researcher and research subject (expert/community) and re-balance the power differentials embedded within academia, canonical knowledge production and traditional research methodologies, to initiate change. LÄS MER

7. 5. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
   Nyckelord :Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

   Sammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER