Sökning: "discussion seminar"

Visar resultat 21 - 25 av 33 uppsatser innehållade orden discussion seminar.

1. 21. Det tragiskas hemvist : En uppsats om relationen mellan plats och sanning i Heideggers tänkande

   Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

   Författare :Mikael Kjell; [2013]
   Nyckelord :Heidegger; topology; tragedy; place; phenomenology; Heidegger; fenomenologi; topologi; Antigone; det tragiska;

   Sammanfattning : In the 1969 Le Thor seminar, Heidegger stated that his philosophical journey could be characterized by three different themes: meaning, truth, place. The first two of these have been the subject of countless studies and discussions, but the question of place is still relatively unexplored in Heidegger’s thought, despite the increased interest for this topic in his writings. LÄS MER

3. 22. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Gustaf Holmblad; Christina Ericsson; [2013]
   Nyckelord :Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

   Sammanfattning : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. LÄS MER

4. 23. Från Gubbe till Fashion Week

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Isabelle Lacotte Olsson; Hanna Brochs Ljungberg; Martin Wall Mattson; [2013]
   Nyckelord :Key words: Revitalization; brand extension; GANT; Business and Economics;

   Sammanfattning : Abstract Title: From Oldster to Fashion Week – A study of brand revitalization through brand extension Seminar date: 2013-06-05 Course: FEKH29 Business Administration – Marketing Authors: Hanna Brochs, Isabelle Lacotte Olsson, Martin Mattson Advisor: Lars Carlman Examiner: Clara Gustafsson Purpose: The purpose of this essay is to discuss and analyze how a company can use brand extension to revitalize a brand and increase brand equity. Methodology: A hermeneutical study that relies on data collected through qualitative research methodology. LÄS MER

5. 24. Vertikal integration - en källa till värdeskapande för företag?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Per Nilsson; Sara Persson; Emelie Wendel; [2012]
   Nyckelord :Vertical integration; Farmshops; Value Creation; Perceived Customer Value; Willingness to pay; Strategy; Strategic Management; Business and Economics;

   Sammanfattning : Abstract Title: Vertical integration, a source of value adding for companies? Seminar date: 2012-06-01 Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara Advisor/s: Claes Svensson Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers. Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the basis of the thesis. LÄS MER

7. 25. Marknadens leoparder

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Victor Bengtsson; Mikael Falk; [2012]
   Nyckelord :First Mover Advantage; Red Queen; Konkurrensfördelar; Leoparder; Marknadsledare.; Business and Economics;

   Sammanfattning : Titel: Marknadens leoparder - om first mover advantage och betydelsen av att vara först Seminariedatum: 30 maj 2012 Kurs: FEKN90, Examensarbete i företagsekonomi på magisternivå, 30 högskolepoäng. Författare: Victor Bengtsson & Mikael Falk Handledare: Matts Kärreman Fem nyckelord: First Mover Advantage, Red Queen, Konkurrensfördelar, Leoparder, Marknadsledare. LÄS MER