Sökning: "internal branding and organisational culture."

Visar resultat 1 - 5 av 6 uppsatser innehållade orden internal branding and organisational culture..

1. 1. Leadership in the Internal Employer Branding Process. A hermeneutic study of leadership and internal employer branding from a managerial perspective

   Master-uppsats, Lunds universitet/Pedagogik

   Författare :Daniella Möller Almasidou; [2021]
   Nyckelord :Leadership; Management; Internal Employer Branding; Employees; Employer Value Proposition; Social Sciences;

   Sammanfattning : Today's society is in constant change and development where globalisation and technology have affected the labour market. As a result, the labour market is different and the employees set higher demands with new requirements for the employer to satisfy. LÄS MER

3. 2. Kulturstyrning som täckmantel

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Isabella Lindström; Ebba Runfors; [2021]
   Nyckelord :Organisationskultur; kulturstyrning; normativ kontroll; makt; internal branding; culture management; kritiskt perspektiv; strategisk kommunikation; misstankens hermeneutik; täckmantel Organisational culture; management; normative control; power; critical perspective; strategic communication; hermeneutics of suspicion; cloak; Social Sciences;

   Sammanfattning : Det primära syftet med studien var att bidra med kunskap om hur kulturstyrning arbetas med och upplevs av organisationsmedlemmar på en offentlig organisation. Ytterligare ett syfte var att genom det kritiska perspektivet som teoretisk lins i analysen också synliggöra vilka underliggande maktmekanismer som föreligger i organisationsmedlemmarnas meningsskapande av kulturen. LÄS MER

4. 3. The Search for Professional Identification - An interpretive case study examining identity work at a consulting firm.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nathalie Zukowski; Therese Mattisson; Max Henrikson; [2014]
   Nyckelord :Employer branding; identity; identification; internal branding and organisational culture.; Business and Economics;

   Sammanfattning : This thesis purpose is to examine what impact employer branding and organisational culture has on individual’s identity construction from a socially constructed view. We have used a qualitative research method based on an anti-positivistic epistemology and a socially constructed ontological perspective. LÄS MER

5. 4. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.

   Magister-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Amanda Elg; My Engdahl; [2013]
   Nyckelord :Leadership; personal brand; corporate brand; Ledarskap; personligt varumärke; företagsvarumärke;

   Sammanfattning : Title                                 Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course                             Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors                           Amanda Elg and My Engdahl Supervisors                      Maya Hoveskog and Ingemar Wictor Keywords                        Leadership, personal brand, corporate brand Problem formulation       ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose                            The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. LÄS MER

7. 5. How to attract talented software developers : Developing a culturally differentiated employee value proposition

   Master-uppsats, Industriell ekonomi; Tekniska högskolan; Linköpings universitet

   Författare :Arvid Nyman; Martin Stamer; [2013]
   Nyckelord :;

   Sammanfattning : In today‟s society, where knowledge workers within computer science and software development are becoming increasingly demanded by all types of companies, the competition for this kind of labour also becomes tougher. This report investigates the concept of extracting an employee value proposition that can help a company in need ofthis type of labour to become more attractive. LÄS MER