Sökning: "international branding"

Visar resultat 21 - 25 av 149 uppsatser innehållade orden international branding.

  1. 21. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Verena Rucker; [2022]
    Nyckelord :Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

    Sammanfattning : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. LÄS MER

  3. 22. Theorizing the stage of the Eurovision Song Contest as political engagement: : Insights from the Eurovision Song Contest– a peace project that evolved into an arena for political propaganda

    Kandidat-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Författare :Emma Fritze; [2022]
    Nyckelord :Eurovision Song Contest; imagined communities; political discourse; impression management; nation branding;

    Sammanfattning : Over the last six decades, the Eurovision Song Contest has tried to embody the voice of European unification and international corporation. Previous scholars have depicted Eurovision as something highly influential and beneficial for all participating parties, whether that relates to the opportunity for commercial profit, outspoken Europeanist aspirations, or desired political progress– the song contest is utilized by multiple actors for varying reasons. LÄS MER

  4. 23. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

    Master-uppsats, Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

    Författare :Kamila Marzynska; [2021]
    Nyckelord :public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

    Sammanfattning : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. LÄS MER

  5. 24. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Thi Thu Huyen Do; Veselin Ralev; [2021]
    Nyckelord :University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

    Sammanfattning : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. LÄS MER

  7. 25. Understanding the role of social networks in the process of internationalization

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Rakibul Islam; Suprim Timila; [2021]
    Nyckelord :Social Media; Social Networks; Effectual Internationalization; Strategic Alliances; Platform Communication; branding;

    Sammanfattning : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. LÄS MER