Sökning: "international branding"

Visar resultat 6 - 10 av 149 uppsatser innehållade orden international branding.

1. 6. Byggarbetarna bakom den Globala Staden: En komparativ studie av arbetsförhållanden inom byggsektorn i Qatar och Singapore

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Lovisa Ribbing; [2023]
   Nyckelord :Qatar; Singapore; International Image; Branding; Global City; Labor Migration; Labor Conditions; The Kafala-System; Cosmopolitanism; Law and Political Science;

   Sammanfattning : In this study, the role that construction, architecture and infrastructure plays in efforts to advance within a global hierarchy of cities, as well as effects on the people behind the construction, are explored through the curious cases of Qatar and Singapore. Although drastically different in most cultural, geographical and historical aspects, these two cases demonstrate clear similarities in their strategies to obtain international status and acquire capital. LÄS MER

3. 7. Not so Cool Japan? Exploring the perceptions of contemporary Japan among Euro-American exchange students

   Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

   Författare :Luke Farrelly-Spain; [2023]
   Nyckelord :Orientalism; Perceptions; Nihonjinron; Japan; Popular culture; Cultural engagement; Coolness; Othering; Social Sciences;

   Sammanfattning : This thesis examines the perceptions of Japan among Euro-American international students and investigates how these perceptions influence their motivation to study in the country. By exploring the relationship between popular culture, orientalist depictions, and cultural engagement, this study aims understand the complex dynamics which shape these students' attraction to Japan and their understanding of its culture. LÄS MER

4. 8. Världsmästerskapen i Sportswashing

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emil Hörlin; Johan Otterhed Bolin; Deyar Reberius; [2023]
   Nyckelord :Country image; Sportswashing; Soft power; Qatar; Fotbolls-VM; Business and Economics;

   Sammanfattning : Forskningsfråga: Hur påverkas landet Qatars varumärke och internationella anseende av att arrangera fotbolls-VM 2022? Syfte: Syftet med denna uppsats är att undersöka hur sportswashing i form av ett internationellt idrottsevenemang påverkar ett lands varumärke. En fallstudie på Qatar och dess användande av fotbolls-VM 2022 har utförts för att öka och fördjupa förståelsen kring sportswashing. LÄS MER

5. 9. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

7. 10. Show and Tell: A Critical Discourse Analysis of the representation of Swedish Colonial History in the Historiska Museet, through the lenses of Swedish Exceptionalism and Nation Branding

   Master-uppsats, Lunds universitet/Mänskliga rättigheter

   Författare :Giulia Manfieri; [2023]
   Nyckelord :National museums; Swedish exceptionalism; Swedish colonialism; nation branding; uses of history; Critical Discourse Analysis; Human Rights; colonial history; Social Sciences; Cultural Sciences;

   Sammanfattning : When looking from the outside, Sweden is an exceptional country, with a tradition of neutrality and no notable colonial past; but history paints a different picture. This thesis investigates the portrayal of Sweden and the impact of narratives of Swedish exceptionalism in the Historiska Museet in Stockholm, through the analysis of the depiction of Swedish colonial history and Human Rights discourses. LÄS MER