Sökning: "marketing bank thesis"

Visar resultat 11 - 15 av 44 uppsatser innehållade orden marketing bank thesis.

  1. 11. Jag kund(e) inte bry mig mindre : En studie om ledningens motivation av frontlinepersonal

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Oliver der Nederlanden; Revand Solaka; [2015]
    Nyckelord :Motivation; frontlinepersonal; ledarskap; egenmakt eng. empowerment ; kommunikation; utbildning; intern marknadsföring;

    Sammanfattning : Sammanfattning:            ”Hur ledningen inom bankbranschen arbetar för att motivera sin frontlinepersonal” Datum:                              2015-05-28 Nivå:                                  Kandidatuppsats i företagsekonomi, 15 HP Institution:                       Akademin för Ekonomi, Samhälle och Teknik, EST, Mälardalens Högskola Författare:                        Oliver der Nederlanden 891025   Revand Solaka 881127                                   Titel:                                  ”Jag kund(e) inte bry mig mindre - En studie om ledningens motivation av frontlinepersonal” Handledare:                     Angelina Sundström Nyckelord:                       Motivation, frontlinepersonal, ledarskap, egenmakt (eng. empowerment), kommunikation, utbildning, intern marknadsföring. LÄS MER

  3. 12. Corporate customer loyalty within the banking sector: The case of SEB

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Sofia Björk; [2015]
    Nyckelord :Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Sammanfattning : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. LÄS MER

  4. 13. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Nyckelord :Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Sammanfattning : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. LÄS MER

  5. 14. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Gabi Martin; Joakim Jonasson; [2014]
    Nyckelord :trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

    Sammanfattning : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. LÄS MER

  7. 15. Factors influencing the choice of a bank : An international student perspective

    Kandidat-uppsats, Företagsekonomi

    Författare :Vitalina Pishchenko; Pooja Parekh; [2013]
    Nyckelord :International; factors; students;

    Sammanfattning : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. LÄS MER