Sökning: "multi brand"
Visar resultat 1 - 5 av 130 uppsatser innehållade orden multi brand.
1. FIFA - The Ugly Game : En kvantitativ innehållsanalys av FIFA:s kommunikation på Twitter under korruptionsskandalen 2015.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : This study examines @FIFAmedia’s communication on Twitter, other users’ reactions to FIFA’s framing in their tweets, and on whether FIFA’s income from brand licensing was affected by the corruption scandal from 2015. By measuring FIFA’s framing and the reactions to it, a concrete comparison with FIFA's brand capital is enabled to provide further understanding of the impact the scandal had on the brand. LÄS MER
2. Kl-trä i Byggnader : Utmaningar att bygga hus i KL-trä med fokus till fukt, brand och förband aspekter.
Uppsats för yrkesexamina på grundnivå, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Purpose: Sustainability and reduced environmental impact are increasingly pressing challenges within the construction sector. Wood has become a sought-after building material due to its renewability and lower energy intensity during manufacturing. LÄS MER
3. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions
Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. LÄS MER
4. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. LÄS MER
5. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. LÄS MER