Sökning: "multimodal social semiotics"

Visar resultat 1 - 5 av 57 uppsatser innehållade orden multimodal social semiotics.

1. 1. “Visa dem vad galen kan göra” : En multimodal kritisk diskursanalys av Nikes reklamfilm“Dream Crazier”

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Ellen Storm Edholm; Rebecca Thorslund; [2024]
   Nyckelord :Femvertising; female athletes in media; MCDA; intersectionality; social semiotics; Nike; dream crazier;

   Sammanfattning : The purpose of this study is to analyze how female athletes are constructed in advertising that uses femvertising. This is done through a multimodal critical discourse analysis of Nike´s commercial “Dream Crazier” to understand which signs, in the form of participants, language, attributes and color which acts as semiotic resources to create meaning. LÄS MER

3. 2. Semiotiska modaliteter i engelskundervisning : en analys av lärare och läromedel

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Isak Hagestad; [2024]
   Nyckelord :Social semiotik; multimodalitet; läromedel; undervisning; kvalitativ undersökning; think-aloud-method; läromedelsanalys;

   Sammanfattning : The following study aims to examine how multimodal texts are used in English as a foreign language education in a Swedish school. It explores both how multimodal texts occur in learning materials as well as how teachers could use these learning materials when teaching their pupils. LÄS MER

4. 3. Homosexualitet & utmanande av kristen konservatism i hiphop-genren : En multimodal kritisk diskursanalys av musikvideon "Montero".

   M1-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Jennifer Peeters; Rebecka Fleur; Nora Stam; [2023]
   Nyckelord :Homosexualitet; manlig hegemoni; religiös symbolism; utmanande; reproducering.;

   Sammanfattning : The purpose of this study is to examine the popular cultural conceptions and representations of homosexuality. A case study is conducted of the music video "Montero" by the hip-hop artist Lil Nas X. With a Multimodal Critical Discourse Analysis we aim to contribute with existing knowledge about the subject and the problems surrounding it. LÄS MER

5. 4. Gränssnitt och diskurser : En multimodal kritisk diskursanalys av UR Plays startsida Urplay.se.

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

   Författare :Mira Andersen; [2023]
   Nyckelord :Multimodal Critical Discourse Analysis; website design; Public service; Utbildningsradion; Multimodal kritisk diskursanalys; webbdesign; gränssnitt;

   Sammanfattning : This study presents an analysis of UR Play's homepage and its use of visual and textual elements as online control mechanisms from a technographic perspective with a focus on social semiotics. The study employed the social semiotic method of multimodal critical discourse analysis (MCDA). LÄS MER

7. 5. Unpacking Representations of Masculinity in the Digital Age: A Case Study of Andrew Tate’s TikTok Presence. : Investigating Content of Andrew Tate as a Catalyst for Shifting Gender Norms and Identity Expression: A Qualitative, Multimodal Critical Discourse Analysis of Andrew Tate’s TikTok Influence and Gender Representations.

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Gabriel Frejsjö; Noah Wernersson Birgersson; [2023]
   Nyckelord :Masculinity; gender roles; social media; Andrew Tate; TikTok; stereotypes; Maskulinitet; könsroller; sociala medier; Andrew Tate; TikTok; stereotyper;

   Sammanfattning : This thesis deals with topics such as masculinity, stereotypes, social media and influencers. The area of interest for the authors is how masculinity and stereotypes can be represented within social media. To investigate this, six TikTok videos of Andrew Tate have been selected. LÄS MER