Sökning: "personalized advertisements"

Visar resultat 11 - 15 av 28 uppsatser innehållade orden personalized advertisements.

  1. 11. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Nyckelord :Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER

  3. 12. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jean Gharam; [2021]
    Nyckelord :Online behavior advertisement; Generation X; Generation Y; privacy concerns;

    Sammanfattning : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. LÄS MER

  4. 13. Individanpassade annonser : Ett hot mot integriteten eller ett fungerande koncept inom fastighetsmäklarbranschen?

    Kandidat-uppsats, Karlstads universitet/Avdelningen för företagsekonomi

    Författare :Jennie Elofsson; Ida Juhlin; [2021]
    Nyckelord :Consumers; marketing; personalized ads; privacy; real estate agents; residential properties.; Bostadsobjekt; fastighetsmäklare; individanpassade annonser; marknadskommunikation; integritet; konsumenter; marknadsföring.;

    Sammanfattning : In recent years, personalized marketing has developed and the use of it has become more common in social media in Sweden. It has also increased as a preferred marketing method within the real estate industry after seeing how successful it has been in other industries. LÄS MER

  5. 14. E-handel eller fysisk butik – vad påverkar konsumenternas val? En studie kring konsumentbeteende

    Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Sara Löwegren; [2020]
    Nyckelord :pop-up ads; personifierad reklam; sociala medier; e-handel; handel; Cultural Sciences;

    Sammanfattning : Syftet med denna avhandling är att undersöka hur respondenterna från fem strukturerade intervjuer och har förändrat sin syn på konsumentbeteende, som ett resultat av utvecklingen av e-handel, med fokus på detaljhandel och konsumenthandel. Avhandlingen undersöker hur och om den förändrade synen har påverkat e-handeln med kläder och skor. LÄS MER

  7. 15. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Nyckelord :Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Sammanfattning : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. LÄS MER