Sökning: "personalized advertisements"
Visar resultat 6 - 10 av 28 uppsatser innehållade orden personalized advertisements.
6. Individanpassade annonser - relevant eller påträngande? : En kvalitativ studie om konsumentens upplevelse av annonser med avseende på vad, när och vart annonsen presenteras
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagandeSammanfattning : Denna studie syftar till att beskriva vad det är som får konsumenter att uppleva individanpassade annonser som relevanta eller påträngande beroende på vad som annonseras, när det annonseras och vart det annonseras. Med stöd av konsumenternas egna upplevelser gällande personaliserade annonser kopplat till de tre variablerna, strävar denna studie efter att skapa en så klar bild som möjligt när annonser upplevs som mest relevanta i relation till när de upplevs som mest påträngande. LÄS MER
7. “What is collected, how much, and what is it used for?” : A comparative qualitative interview study of different media generations' perceptions and attitudes towards data surveillance on digital media platforms.
Kandidat-uppsats, Karlstads universitetSammanfattning : As digitalization and technology has quickly advanced over the recent years, marketers are becoming increasingly reliant on collecting user data, and targeted advertising has therefore come to be viewed as a form of data surveillance. Due to marketers' ability to analyze online behavior and target consumers with personalized advertising, users are becoming more concerned about their online privacy. LÄS MER
8. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. LÄS MER
9. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. LÄS MER
10. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. LÄS MER
