Sökning: "positioning strategy"

Visar resultat 16 - 20 av 164 uppsatser innehållade orden positioning strategy.

  1. 16. Secret sustainability: A case study of why a company might go silent with its green achievements

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Antonia Alan; Jenny Trolläng; [2022]
    Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

  3. 17. Smart Sensors as Technical Enabler of Pay-per-X Business Models for Original Equipment Manufacturers : A Case Study with a German Sensor-Technology Start-up

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Manuel Szablikowski; [2022]
    Nyckelord :Pay-per-x; Pay-per-use; Equipment as a Service; Digitalization; Industry 4.0; Industrial Internet of Things; Usage-based; Smart Sensors; Sensor technology; Start-up; Case Study; data-driven payment models;

    Sammanfattning : This thesis aims to investigate a digital, emerging business model, which just enjoys the highest attention in many industrial sectors. The industry 4.0 changes how original equipment manufacturers (OEMs) retain their competitiveness and offer innovative solutions to their customers. LÄS MER

  4. 18. From words to actions: the effects of the transformation of core values through the physical stores

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
    Nyckelord :transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

    Sammanfattning : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. LÄS MER

  5. 19. Identitet, solidaritet, auktoritet : Omtal och positionering i anförandena under de myndighetsgemensamma pressträffarna om covid-19

    Magister-uppsats, Linnéuniversitetet/Institutionen för svenska språket (SV)

    Författare :Susanna Birg Andersson; [2021]
    Nyckelord :government communication; pronouns; systemic functional grammar; SFG; appraisal theory; engagement; positioning; Public Health Agency of Sweden; National Board of Health and Welfare; Swedish Civil Contingencies Agency; covid-19; myndighetskommunikation; pronomen; SFG; appraisalteorin; dialogicitet; positionering; Folkhälsomyndigheten; Socialstyrelsen; Myndigheten för samhällsskydd och beredskap; MSB; covid-19;

    Sammanfattning : Den här uppsatsen undersöker hur Folkhälsomyndigheten, Socialstyrelsen och Myndigheten för samhällsskydd och beredskap (MSB) konstruerar identiteter och gemenskaper med de inledande anförandena under de myndighetsgemensamma pressträffarna om covid-19. Materialet utgörs av 40 transkriberade anföranden från perioden mars 2020 till januari 2021 som analyseras i tre steg. LÄS MER

  7. 20. Why which strategy? How Path-Dependancy and external shocks shaped Pharma companies' strategies

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Filip Karlsson; Rasmus Eriksson; [2021]
    Nyckelord :Pharma; Path-Dependancy; Strategy; Strategic positioning; External shocks;

    Sammanfattning : Since its creation in the late19th century, the pharma industry has seen numerous shifts in the leading companies underlying strategies. These shifts have been driven by internal and external shocks such as the 2008 financial crisis, scientific progress and, favorable demographic trends. LÄS MER