Sökning: "positioning strategy"

Visar resultat 21 - 25 av 164 uppsatser innehållade orden positioning strategy.

  1. 21. Undersökning av möjlig positionering på marknaden för digitala event- och mötesplattformar med förslag på teknisk tillämpning

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Rita Blomstersjö; Martina Wikström; [2021]
    Nyckelord :Digitalisering; Digitala Evenemang; Covid-19; Interaktion; Engagemang; Spelifiering; Användbarhet”;

    Sammanfattning : As a result of the pandemic, organizations have been forced to rethink the traditional way of working. Most organizations have moved towards remote working and implemented online meeting-platforms as a way of adapting to the new circumstances. LÄS MER

  3. 22. Ledarskapsförmågor som kapital och strategi : Studenters värdering och avsedda bruk av ledarskapsförmågor för att positionera sig i arbetslivet

    Master-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Linus Svensson; [2021]
    Nyckelord :;

    Sammanfattning : Leadership is attributed great effect on organizations’ working-environment, effectiveness and profit. Leadership is also associated to managers, but leadership skills is not described as necessary for becoming a manager. LÄS MER

  4. 23. Exploring frugal innovation and its enablement of sustainable product development

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Patrik Werius; Emma Ytterström; [2021]
    Nyckelord :Innovation; sustainability; frugal;

    Sammanfattning : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. LÄS MER

  5. 24. How weird elements in brand communication can strengthen brand intimacy.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Nyckelord :Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Sammanfattning : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. LÄS MER

  7. 25. Artificial Intelligence applications for railway signalling

    Master-uppsats, KTH/Transportplanering

    Författare :Benjamin Smakic; [2021]
    Nyckelord :Artificial Intelligence; AI; Machine Learning; ML; Computer Vision; railway signalling; ERTMS level 3; GPS; autonomous train operations; Artificiell Intelligens; Maskininlärning; datorseende; signalteknik; autonoma tåg; självkörande tåg.;

    Sammanfattning : The main purpose of this Master Thesis is to investigate how front-facing, train-mounted cameras and Computer Vision, a type of Artificial Intelligence (AI), can be used to compensate for GPS inaccuracies. By using footage from track-recording cameras, Computer Vision can be utilized to determine the number of tracks and the track occupancy of the train, which would compensate GPS inaccuracies in the lateral positioning. LÄS MER