Sökning: "publishing behaviour"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden publishing behaviour.

  1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Zoltán János Tóth; [2023]
    Nyckelord :penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Sammanfattning : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. LÄS MER

  3. 2. A Study of the Theology and Moral Structure of J.R.R. Tolkien's The Lord of the Rings

    Kandidat-uppsats, Lunds universitet/Engelska

    Författare :Edvin Nilsson; [2022]
    Nyckelord :Tolkien; The Lord of the Rings; Gollum; Theology; Moral; Morality; Morals; Sméagol; J.R.R. Tolkien; Literature; Literary; Languages and Literatures;

    Sammanfattning : Since its first publishing in 1954, The Lord of the Rings has been read by millions, and it has become the subject of many scholarly studies. However, one of its most famous characters, Gollum, has only been marginally examined. LÄS MER

  4. 3. Data Management and Publishing Behaviour in Academic Archaeology : A Study at the Department of Archaeology and Ancient History at Uppsala University

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Frida Burén; [2022]
    Nyckelord :Archaeology; Research Data; Data Publishing; Data Management; Behaviour Analysis; arkeologi; forskningsdata; datapublicering; datahantering; beteendeanalys;

    Sammanfattning : This study looks into researchers’ data management and publishing behaviours within archaeology by interviewing researchers in the field and data management and publishing specialists. It takes a socio-cultural perspective, and the aim is to gain an understanding of the elements influencing the decision to publish research data within the field and what the current publishing needs there are for researchers in archaeology. LÄS MER

  5. 4. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
    Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

    Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

  7. 5. Past the freezing point?

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Sofia Inghe-Palmqvist; [2021]
    Nyckelord :The Arctic; China; Unites States of America; geopolitics; discourse analysis; Law and Political Science;

    Sammanfattning : The political climate in the Arctic is changing in tandem with the world’s climate. As the ice thaws and leaves a previously frozen sea open, it likewise opens up for new opportunities as estimated abundances of resources become reachable for the first time. LÄS MER