Sökning: "retail management conclusion"

Visar resultat 1 - 5 av 105 uppsatser innehållade orden retail management conclusion.

  1. 1. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Nyckelord :Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Sammanfattning : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. LÄS MER

  2. 2. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

  3. 3. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Ebba Uhlin; Moa Lundberg; [2023]
    Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER

  4. 4. Techno-economic analysis of Energy Storage as a Service business models for prosumers in France

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Alice Lacroix; [2023]
    Nyckelord :;

    Sammanfattning : One of the current challenges for developed countries is the transformation of the entire electricity system. Ambitious objectives of renewable energy penetration in the electricity mixare established to reduce the energy sector’s greenhouse gas emissions rate and reach sustainability goals. LÄS MER

  5. 5. Coverage initiations : an exploratory casestudy

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Lina Ek; Maria Karlsson Osipova; [2023]
    Nyckelord :Commissioned equity research; Initiation report; Event study; Abnormal return; Trading volume; Uppdragsanalys; Initieringsrapport; Eventstudie; Abnormal avkastning; Handelsvolym;

    Sammanfattning : This master thesis is exploring the influence of coverage initiation reports issued by commissioned equity research analysts on stock prices and trading volumes. Equity research actors, with their expertise and skill, are providing the market with valuable information and filling the knowledge gaps that investors may have. LÄS MER