Sökning: "schools marketing"

Visar resultat 16 - 20 av 73 uppsatser innehållade orden schools marketing.

  1. 16. Statussymboler och influencers : En kvantitativ studie om sambandet mellan influencers marknadsföring och svenska gymnasietjejers konsumtionsvanor

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Selma Paic; Ermina Hamzic; [2018]
    Nyckelord :Influencers; Consumption; Status symbols; Social class; Adolescent girls; Influencers; Konsumtion; Statussymboler; Samhällsklass; Gymnasietjejer;

    Sammanfattning : Research shows that adolescents are major users of various social media, and adolescent girls who use social media are more likely than adolescent boys to come into contact with so-called Influencer marketing, i.e. a form of marketing in which focus is placed on influential people rather than the target market as a whole. LÄS MER

  3. 17. Att påverka vardagligt resande

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Linnea Caesar; [2018]
    Nyckelord :Beteendeförändring; resvanor; strategier; attityder; rumslig mobilitet;

    Sammanfattning : Since the twentieth century, the earth has been getting warmer due to human activities that releases greenhouse gas. One of these activities is human transportation. In Sweden, the transport sector (especially road traffic) is responsible for one-third of the country’s emission. LÄS MER

  4. 18. Industri och digitalisering i Västernorrland : En kartläggning

    Kandidat-uppsats, Mittuniversitetet/Avdelningen för informationssystem och -teknologi

    Författare :Gustaf Lindberg; Marcus Sawert; [2018]
    Nyckelord :Digitise; digitalization; digital transformation; Smart Industri; Region Västernorrland; Digitalisera; digitisera; digital transformation; förädlingsgrad; region västernorrland;

    Sammanfattning : The purpose of the study was to map the small and medium sized industrial companies in Västernorrland and their work with digitalization. This was performed with the help of an analysis where data from the companies book keeping were retrieved from a database together with a survey that was sent to the companies. LÄS MER

  5. 19. Att bemöta barn och unga med läs- och skrivsvårigheter/dyslexi på folkbibliotek : En intervjustudie med barnbibliotekarier.

    Master-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Lina Schröck; [2018]
    Nyckelord :Bibliotek; metoder; strategier; bemötande lässvårigheter; skrivsvårigheter; dyslexi; barn; unga.;

    Sammanfattning : Today everyone needs to be able to read and write, but about 15-20% of the world's population has problems with this. Reading disabilities such as dyslexia are characterized by difficulty in decoding text, which can reduce motivation and may lead to avoidance strategies. LÄS MER

  7. 20. Attracting Digital Native Students Through Digital Marketing

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Karin Vennberg; [2018]
    Nyckelord :Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

    Sammanfattning : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. LÄS MER