Sökning: "skillnader och likheter B2B och B2C"

Hittade 3 uppsatser innehållade orden skillnader och likheter B2B och B2C.

  1. 1. An Evaluation of the Marketing Process in B2B and B2C Startups

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Farzana Madosh; Betty Ålander; [2019]
    Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

  3. 2. Business Models of Successful Start-up Companies : A comparative study of start-ups’ business models and how these are adapted to trends and competition in the industry

    Master-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Sofia Torssell; Kristina Bondemark; [2018]
    Nyckelord :business models; start-ups; startup; comparative study; Business Model Canvas; affärsmodeller; start-ups; startup; jämförande studie; Business Model Canvas;

    Sammanfattning : Since the majority of emerging start-ups are not able to survive on the market, this study investigates business models in four start-up companies from two different industries in order to better understand how their business models relates to their success. This study is commissioned by a start-up who are about to begin their business in Stockholm. LÄS MER

  4. 3. Code of Conducts hos B2B och B2C - Skillnader eller likheter?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oscar Samuelsson; Christopher Andreasson; [2011]
    Nyckelord :management; Företagsledning; Management of enterprises; FN global compact; leverantörsrelationer; uppföljning kontroll; Code of conducts; skillnader och likheter B2B och B2C; Business and Economics;

    Sammanfattning : Vi vill visa vad företag tar upp i sina code of conducts, vilka aspekter man väljer att ha med, och om det finns skillnader eller likheter mellan B2B och B2C. Vi vill samtidigt undersöka hur man följer upp sina code of conducts hos underleverantörer. LÄS MER