Sökning: "strategic management lunds"

Visar resultat 16 - 20 av 488 uppsatser innehållade orden strategic management lunds.

  1. 16. ESG Scores as Social Ethicality Motivators

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annika Ebert; Isabella Larsson; [2023]
    Nyckelord :ESG Responsiveness; Russia-Ukraine War; Divestment Strategy; Brand Management; MNCs; Business and Economics;

    Sammanfattning : Relating to the ongoing discussion surrounding criticism and support for ESG scores, the purpose of this paper anchors itself in providing comprehensive, empirical evidence regarding the responsiveness of ESG scores to firm actions. The different strategic choices of multinational firms, resulting from political and stakeholder pressure, were to either fully withdraw, suspend or continue operations in Russia in light of the Russia-Ukraine war. LÄS MER

  3. 17. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Nyckelord :Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Sammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER

  4. 18. Malmö stad & Lunds kommuns arbete med biologisk mångfald i stadsmiljö

    Kandidat-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Författare :Clara Wahlberg; [2023]
    Nyckelord :Malmö stad; Lunds kommun; biologisk mångfald; stadsmiljö;

    Sammanfattning : I detta arbete undersöker jag hur Malmö stad och Lunds kommun arbetar med att bevara och främja biologisk mångfald i stadsmiljö. Den biologiska mångfalden är livsviktig för människor och den värld vi lever i. LÄS MER

  5. 19. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; [2023]
    Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER

  7. 20. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Jacob Knutsson; Theodor Jener; [2023]
    Nyckelord :S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

    Sammanfattning : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. LÄS MER