Sökning: "strategic management lunds"

Visar resultat 6 - 10 av 488 uppsatser innehållade orden strategic management lunds.

1. 6. Design and development of EQMS - An easy-to-use entry-level Quality Management System

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Christian Håkansson; [2023]
   Nyckelord :Easy quality management system; EQMS; Entry-level qaulity framework; Quality control management; Technology and Engineering;

   Sammanfattning : Background: In today’s business climate, companies need to make sure they have efficient resource management and that the quality of product and services fulfills the customers constant changing expectations, potential regulations, and global environmental policies. Possible approaches for companies to address this is through more strategic purchasing and earlier involvement of purchasers in processes and development projects. LÄS MER

3. 7. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felix Ellqvist; Niklas Kjellander; [2023]
   Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

4. 8. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alexandra Nuria Kunert; [2023]
   Nyckelord :social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Sammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER

5. 9. Mine Action and Climate Change: A Case Study of Water in Yemen

   Kandidat-uppsats, Lunds universitet/Sociologi

   Författare :Amani Abdulqader; [2023]
   Nyckelord :Climate change; conflict; Yemen; Mine action; water; peacebuilding; sustainable development; resource management; governance; droughts; floods; climate mitigation; risk and disaster management.; Social Sciences;

   Sammanfattning : The following research explores a critical intersection between the work of mine action and the climate. It addresses the amplified impacts of climate change on water in Yemen, a country afflicted by protracted conflict and growing climate threats. LÄS MER

7. 10. Strategic implementation of circular business models in developing countries

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Azusa Lindwall; [2023]
   Nyckelord :circular economy; multinational corporations; municipal solid waste management; recycling; developing countries; Social Sciences;

   Sammanfattning : This thesis aims to address the challenges of implementing circular economy (CE) practices in emerging/developing economies by harnessing the resources of multinational corporations (MNCs) to improve waste management situations in these areas of the world. A case study is conducted on a Swedish beverage carton producer operating in Thailand to examine the key challenges and strategies employed by the company to promote the recycling of used beverage cartons (UBCs) in the country. LÄS MER