Sökning: "strategic management lunds"

Visar resultat 21 - 25 av 488 uppsatser innehållade orden strategic management lunds.

  1. 21. All publicitet är bra publicitet, eller?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Frida Rödin; Anna Assarsson; [2023]
    Nyckelord :Brand communication; provocative marketing; attitudes; behaviours; brand equity; brand relationship; consumers; Social Sciences;

    Sammanfattning : Denna studie syftar till att bidra till en bredare bild av varumärkeskommunikation med fokus på sambandet mellan provokativ marknadsföring samt attityder och beteenden. Frågeställningarna är utformade för att undersöka potentiella konsumenters upplevelser av provokativ marknadsföring och hur de talar om det i förhållande till varumärket. LÄS MER

  3. 22. Game on: under-promise and over-deliver - A qualitative case study of cultural significance of performance appraisals at “Company X”

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emilia Makra; Marcus Hedebark; Freja Sahlin; [2023]
    Nyckelord :Performance management; performance appraisals; organizational culture; strategic behavior; gaming; Business and Economics;

    Sammanfattning : Title: Game on: under-promise and over-deliver - A qualitative case study of cultural significance of performance appraisals at “Company X” Seminar date: June 2nd, 2023. Course: FEKH49 - Bachelor’s degree thesis in Management and Organization, 15 credits. LÄS MER

  4. 23. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
    Nyckelord :Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

    Sammanfattning : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. LÄS MER

  5. 24. Towards a Green Workforce: Assessing Green Job Preparation in Panamanian and Costa Rican Universities

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Författare :Julius Ulrich; [2023]
    Nyckelord :Panama; Costa Rica; Universities; Education for Green Jobs; Education for Sustainable Development; Green Transition; Green Skills; Triple Planetary Crises; Social Sciences;

    Sammanfattning : The triple planetary crisis exerts high pressure on countries to transform their current economic system. The transition to a green economy is not only necessary to ensure sustainable development but also essential for countries to remain economically competitive. LÄS MER

  7. 25. Enhanced Vulnerability and Capacity Assessments as an organisational learning bridge for resilience building? A case study of Red Cross National Societies in the Caribbean

    Master-uppsats, Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Författare :Gwenaëlle Delcourt; [2023]
    Nyckelord :Organisational learning; resilience; vulnerability and capacity assessments VCAs ; red cross red crescent; Disaster risk management; MMO; Social Sciences;

    Sammanfattning : Adaptive capacity based on organisational learning (OL) is at once a critical imperative facing humanitarian organisations in their mission to save lives and support communities most at risk; and inherently evidenced as an enduring weakness over the past decades. Vulnerability and Capacity Assessments (VCA) are community-based risk assessments established for their utility in supporting communities’ iterative learning. LÄS MER