Sökning: "strategic management lunds"

Visar resultat 11 - 15 av 488 uppsatser innehållade orden strategic management lunds.

  1. 11. Public Service jakt på den unga nyhetskonsumenten - En kvalitativ fallstudie om hur SVT bygger relationer till unga vuxna på sociala medier

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :August Lindberg; Sara Lindgren; [2023]
    Nyckelord :strategic communication; digital communication; public relations; relationship building; relationship management; relationships on social media; hybrid media systems; social media; strategic listening; dialogue; TikTok. strategisk kommunikation; digital kommunikation; relationsbyggande; relationshantering; relationer på sociala medier; hybrid media system; sociala medier; strategiskt lyssnande; dialog; TikTok; Social Sciences;

    Sammanfattning : Idag har sociala medieplattformar utvecklats till att bli den främsta informationskällan för nyheter bland unga vuxna. Det traditionella broadcast utbudet är inte längre tillräckligt för att nå ut till målgruppen, vilket har gjort att dagens public service organisationer idag behöver se över hur man når ut och kommunicerar sitt innehåll. LÄS MER

  3. 12. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Douglas Wilsby; Knut Winström; [2023]
    Nyckelord :FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

    Sammanfattning : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. LÄS MER

  4. 13. Kvasiregeringen och dess medborgare: En socialantropologisk studie om kåren och programföreningarna vid Samhällsvetenskapliga fakulteten

    Kandidat-uppsats, Lunds universitet/Socialantropologi

    Författare :Anaïs Le Pluart; [2023]
    Nyckelord :socialantropologi; studentkår; förening; politisk fragmentering; Social Sciences;

    Sammanfattning : This study explores the dynamics between the student union and programme associations at Lund University's Faculty of Social Sciences. Examining the perspectives of programme association representatives on the union and themselves, it investigates the union's challenges, the political tensions between the organisations and the way in which they may serve as a microcosm reflecting broader societal patterns. LÄS MER

  5. 14. Integration and Implementation of Sustainability into Practice

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Josefin Söderlund; Christoph Welter; [2023]
    Nyckelord :Sustainability and Corporate Social Responsibility CSR ; Strategic change; Management Control Systems MCS ; Formal and informal controls; Simons’ Levers of Control LOC ; Business and Economics;

    Sammanfattning : Purpose - This thesis examines MCS in Swedish companies. The purpose of the thesis is to assess formal and informal controls to understand how companies use them to effectively integrate a sustainability strategy in their organisation and implement CSR activities into practice. LÄS MER

  7. 15. Success in a niche market: a grounded theory analysis of video-on-demand platforms for performing arts in Europe

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Elena Alexandra Vistras; [2023]
    Nyckelord :service success; strategic decision-making; niche market; video-on-demand platforms; performing arts; constructivist grounded theory; Social Sciences; Performing Arts; Business and Economics;

    Sammanfattning : Study purpose: This paper delves into the nuances of success in the niche market of video-on-demand (VoD) platforms for performing arts in Europe, focusing on managerial perspectives. It seeks to comprehend how top executives construct success and the associated meanings in their strategic decisions within this market, where success is often equated with profitability, survival, or expansion. LÄS MER