Sökning: "sustainability marketing thesis"

Visar resultat 1 - 5 av 204 uppsatser innehållade orden sustainability marketing thesis.

  1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  4. 3. Att bygga en berg- och dalbana av grönt kapital: En kvalitativ innehållsanalys om grönt kapital i Liseberg hållbarhetsrapportering

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Oliver Kaspersson; [2023-10-25]
    Nyckelord :;

    Sammanfattning : In recent decades, urban development has witnessed a significant paradigm shift towards embracing environmentally sustainable practices. Concurrently, there is a growing recognition that large corporations have considerable influence in society, thus placing increased responsibility on these actors for fostering green urban development. LÄS MER

  5. 4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

  7. 5. Hållbarhetsredovisning som marknadsföringsverktyg – En undersökning av de marknadsföringsrättsliga konsekvenserna av företagens hållbarhetsredovisning

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Saga Sthen; [2023]
    Nyckelord :EU-rätt; associationsrätt; marknadsföringsrätt; miljöpåståenden; hållbarhetsredovisning; Law and Political Science;

    Sammanfattning : Environmental and climate issues are becoming increasingly relevant in society. Both consumers and companies, as well as international organizations are placing greater focus on these issues. LÄS MER