Sökning: "to strengthening a brand"

Visar resultat 11 - 15 av 111 uppsatser innehållade orden to strengthening a brand.

1. 11. CSR och klädbranschen : Vilka effekter har H&Ms CSR-strategi?

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Beatrice Abrahamsson; Matilda Bodén; [2023]
   Nyckelord :CSR; CSR communication; Brand image; Attitude; Brand attitude; Purchase intention; CSR; CSR-kommunikation; Varumärkesimage; Attityd; Varumärkesattityd; Köpintention;

   Sammanfattning : Research questions: How does the company's CSR communication affect consumers' purchase intention and brand attitude? Purpose: The study aims to examine the relationship between how companies' work with CSR (marketing) influences brand attitude and further purchase intention among consumers in the fashion industry. Method: The study was conducted using a quantitative method and a deductive research approach. LÄS MER

3. 12. Red Bull och Ferrari - konkurrenterna från olika branscher : En visuell retorisk analys om hur företagen Red Bull och Ferrari utnyttjar marknadskommunikation inom formel 1 för att främja sina varumärken

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Damir Isak; Lucas Bernhardsson; [2022]
   Nyckelord :marketing communication; visual rhetoric; formula 1; Red Bull; Ferrari; marknadskommunikation; visuell retorik; formel 1; Red Bull; Ferrari;

   Sammanfattning : Studien “ Red Bull och Ferrari – konkurrenterna från olika branscher” ämnar studera energidryckesföretaget Red Bulls kommunikation i kommersiella sammanhang inom motorsporten formel 1 komparativt med formel 1-konkurrenten Ferrari. Red Bull har varit dominerande inom sporten under en lång tid jämsides med bland annat Ferrari. LÄS MER

4. 13. Sustainability Integration and Strengthening in Organisations - Exploring and Proposing Change Drivers Using Examples from Food-Producing Companies

   Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Julia Breidenstein; [2022]
   Nyckelord :sustainability; corporate sustainability; food system; sustainability integration; organisational change; change drivers;

   Sammanfattning : The impact of the current food system on the climate crisis challenges its actors to takeactions towards sustainability. The increasing pressure in transforming the food system requires changes at the organisational level, which sparks research interest in understanding what factors influence the integration and strengthening of sustainability in food-producing companies. LÄS MER

5. 14. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Nyckelord :Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Sammanfattning : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. LÄS MER

7. 15. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Olle Lagerqvist; Daniel Carlsson; [2022]
   Nyckelord :Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Sammanfattning : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. LÄS MER