Sökning: "traditional marketing"

Visar resultat 16 - 20 av 727 uppsatser innehållade orden traditional marketing.

1. 16. Is Everyone Uninformed? A study of the relationship between profitability and IPO underpricing

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Niklas Willén; Jacob Jannering; [2023]
   Nyckelord :IPO Underpricing; IPO; Profitability; Information Asymmetry; Accounting Fundamentals;

   Sammanfattning : In this paper, we investigate the explanatory power of profitability on IPO underpricing through the lens of information asymmetry over different time paradigms. We find that although profitability does not have an impact on IPO underpricing in general, during the time paradigm of 2001 to 2010 it has a positive significant impact- highlighting the necessity to account for variations over time. LÄS MER

3. 17. Den ljuva doften av en lyckad varumärkesregistrering - en studie om huruvida doft kan erhålla ett varumärkesrättsligt skydd

   Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Författare :Ebba Olsson; [2023]
   Nyckelord :immaterialrätt; Law and Political Science;

   Sammanfattning : Länge har varumärken varit ett ord, en form eller kanske en kombination av de två. I takt med den tekniska utvecklingen i samhället använder marknadsförare sig av andra typer av tecken som varumärken för att särskilja sig mot sina konkurrenter. LÄS MER

4. 18. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Alexander Kokkonen; Josef Holmlund; [2023]
   Nyckelord :Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

   Sammanfattning : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. LÄS MER

5. 19. Entreprenöriell marknadsföring i små- och nya företag : En kvalitativ studie om marknadsföring i startups

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Amanda Löfroth Johansson; Jacob Eckervig; [2023]
   Nyckelord :Entrepreneurial marketing; entrepreneurship; marketing; start-up; self-employment; small business.; Entreprenöriell marknadsföring; entreprenörskap; marknadsföring; nyföretagande; egenföretagande; småföretag.;

   Sammanfattning : Small businesses have often been neglected in traditional marketing research as it has primarily focused on large, resource-rich companies. Small entrepreneurial companies are characterized by the fact that the entrepreneur is the main coordinator in the company. LÄS MER

7. 20. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

   Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Författare :Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
   Nyckelord :Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

   Sammanfattning : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. LÄS MER