Sökning: "youtube business"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden youtube business.

1. 1. Can parasocial relationships make consumers blind?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Idberg; Kristina Kielaityte; [2022]
   Nyckelord :Parasocial Relationship PSR ; Human Brand; SMI; Transgression; Consumer Response; YouTube; Instagram; Business and Economics;

   Sammanfattning : Abstract Purpose: This study explores how parasocial relationships between consumers and human brands can affect consumers’ responses toward human brand transgression. To answer the research question of parasocial relationships can make consumers blind. LÄS MER

3. 2. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

   Master-uppsats,

   Författare :Angelica Ferneborg; Marie Amminger; [2021]
   Nyckelord :Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

   Sammanfattning : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. LÄS MER

4. 3. A most unusual tool for trading, Youtube.

   Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

   Författare :Sharif Khaled Radwan; [2021]
   Nyckelord :YouTube; Regression; Sentiment; Abnormal Returns; Small Cap.; Business and Economics;

   Sammanfattning : Making money quickly and easily is something that most of us would without a doubt want to do. The process of doing this is however harder than most people imagine. LÄS MER

5. 4. Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections.

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Anne-Lotte Hoekstra; [2020]
   Nyckelord :persuasive technology; social media theory; advertisement-based business model; game theory; sensationalism.; övertygande teknik; teori för sociala medier; annonsbaserad affärsmodell; spelteori; sensationalism;

   Sammanfattning : The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. LÄS MER

7. 5. Influencers, trovärdiga eller inte?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Cornelia Borg; Elisabeth Herslow; Michaela Kanaan; [2020]
   Nyckelord :Influencer; Produktplacering; Trovärdighet; The Source Credibility Model; The Source Attractiveness Model; Business and Economics;

   Sammanfattning : Syfte: Syftet med denna uppsats är att bidra till en ökad kunskap inom forskningsfältet influencer marketing. Uppsatsen kommer att undersöka konsumenters uppfattning gällande influencers produktplaceringar i sociala medier. LÄS MER