Sökning: "AI Work roles"

Visar resultat 21 - 25 av 27 uppsatser innehållade orden AI Work roles.

  1. 21. Understanding the emergence of AI innovation in Sweden: The role of old National Champions

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Gustaf Renman; [2021]
    Nyckelord :Social Sciences;

    Sammanfattning : Artificial intelligence is a topic that receives large amounts of interest from all parts of society as it promises to have a wide impact on all parts of society ranging from the ways people work and live, to the economy and progress to the sustainable development goals. Following from this, the technical prospects of AI innovations, and their potential for societal impact have received a lot of scholarly attention, but not the systems that support innovations in this emerging technology. LÄS MER

  3. 22. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

    Kandidat-uppsats, Jönköping University

    Författare :Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
    Nyckelord :Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

    Sammanfattning : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. LÄS MER

  4. 23. Tools and Methods for Companies to Build Transparent and Fair Machine Learning Systems

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Alexandra Schildt; Jenny Luo; [2020]
    Nyckelord :ethical AI; AI ethics; machine learning; bias; explainability; fairness; transparency; etisk AI; AI etik; maskininlärning; diskriminering; rättvisa; transparens;

    Sammanfattning : AI has quickly grown from being a vast concept to an emerging technology that many companies are looking to integrate into their businesses, generally considered an ongoing “revolution” transforming science and society altogether. Researchers and organizations agree that AI and the recent rapid developments in machine learning carry huge potential benefits. LÄS MER

  5. 24. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Celina Johansson; [2020]
    Nyckelord :Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

    Sammanfattning : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. LÄS MER

  7. 25. Marketing managers in the age of AI : A multiple-case study of B2C firms

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alex Mugrauer; Johannes Pers; [2019]
    Nyckelord :artificial intelligence; machine learning; decision-making; marketing; marketing manager; MarTech;

    Sammanfattning : The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. LÄS MER