Sökning: "B2B segment"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden B2B segment.

  1. 1. Identifiering av målgrupper för kundanpassad fakturahantering : En fallstudie inom fakturaservice

    Kandidat-uppsats, Uppsala universitet/Industriell teknik

    Författare :Jennie Persson; [2023]
    Nyckelord :payment; invoice; error outcome; quality development; target groups; lead time; process; exchange; betalning; faktura; felutfall; kvalitetsutveckling; målgrupper; ledtid; process; utbyte;

    Sammanfattning : Studien har genomförts på ett företag inom fakturaservice. För att arbeta proaktivt med förbättring av fakturaprocessen har syftet med studien varit att undersöka om det fanns något samband mellan olika målgrupper av slutkunder och utebliven betalning inom ett visst kundsegment. LÄS MER

  3. 2. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Nyckelord :Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Sammanfattning : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. LÄS MER

  4. 3. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Staffan Leijnse; [2023]
    Nyckelord :B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Sammanfattning : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. LÄS MER

  5. 4. Value based selling : Key value drivers for SMEs within the steel industry

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Simon Anderson; Markus Johannisson; [2022]
    Nyckelord :Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

    Sammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER

  7. 5. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lisa Svensson; Sanna Eriksson; [2022]
    Nyckelord :Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Sammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER