Sökning: "B2C B2B"
Visar resultat 1 - 5 av 120 uppsatser innehållade orden B2C B2B.
1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER
2. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag
Master-uppsats, Linköpings universitet/Industriell miljöteknikSammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER
3. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY
Master-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. LÄS MER
4. The Future of Urban Last Mile Deliveries - Not a piece of cake
Master-uppsats, Lunds universitet/Teknisk logistikSammanfattning : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. LÄS MER
5. Photovoltaics from a business perspective past, present, and future in Germany
Master-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Solar energy plays a vital role in the transition to a greener global energy supply. As a decentralized energy source, the expansion of solar energy is not driven by energy suppliers and government as in traditional energy sources but is proliferating through the market through a variety of business propositions. LÄS MER