Sökning: "Brand and Crisis Management"
Visar resultat 1 - 5 av 78 uppsatser innehållade orden Brand and Crisis Management.
1. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER
2. Making a Red Devil: The Case of Manchester United and Mason Greenwood
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
3. Candy clash: M&M’s caught in the crossfire
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
4. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. LÄS MER
5. Hur skyddade Findus sitt varumärke under Hästköttskandalen? - En kvalitativ fallstudie om Findus krishantering
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Titel: Hur skyddade Findus sitt varumärke under Hästköttskandalen? - En kvalitativ fallstudie om Findus krishantering Nyckelord: Varumärkeskriser, Krishantering, Krishanteringsstrategier, Varumärkeskapital, Förberedelser, Ansvar, Transparens Problem: Varumärkeskriser uppstår idag oftare än någonsin tidigare. Risken för allvarliga konsekvenser ökar ifall den krisande organisationen är dåligt förberedd och krishanteringen är undermålig. LÄS MER