Sökning: "Brand attractiveness"

Visar resultat 21 - 25 av 117 uppsatser innehållade orden Brand attractiveness.

1. 21. IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY DIMENSIONS ON CONSUMER BEHAVIOR : An Empirical Study related to Influencer Marketing on Pakistan’s Fashion Industry

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Faizan Baig; Saad Ullah Shahzad; [2022]
   Nyckelord :Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; purchase intention; attitude toward the brand; fashion industry;

   Sammanfattning : This research aims to investigate the impact of social media influencer’s credibility dimensions (Trustworthiness, Attractiveness, and Expertise), in shaping consumer's behaviour (Purchasing intention of customers and customer's attitude towards the brand). This proposed theoretical framework is based on social learning theory and the theoretical implications of the previous literature which is related to social media influencer marketing. LÄS MER

3. 22. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Annie Johnson; Isabelle Bjärlestam; [2022]
   Nyckelord :Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

   Sammanfattning : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. LÄS MER

4. 23. The survival of start-ups relies on its employees : A qualitative study about how start-ups can attract employees

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Amanda Bäck; Nelly Segerqvist; Anton Karlsson; [2022]
   Nyckelord :Characteristics of Start-ups; Employer Branding; Employee Attractiveness; Start-up Recruitment;

   Sammanfattning : Background: Start-ups foster economic development, create new jobs and generate economic value. However, most start-ups fail during the development phase. Generally, after five years 80% of the start-ups fail and need to shut down their business. A challenging task that start-ups need to overcome is the labour shortage within the industry. LÄS MER

5. 24. Fair of Attraction? A quantitative study of the effect of recruiter friendliness and unfriendliness on perceived employer and organizational attractiveness among university students

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emelie Rydén; Emma Folkow Renberg; [2022]
   Nyckelord :Employer branding; Employer attractiveness; Organizational attractiveness; Recruiter behavior; Career fair;

   Sammanfattning : Devoting effort to being an attractive employer has become crucial for organizations and it has gained focus both in the industry as well as in research. Thus, employer branding processes such as early recruitment activities present a critical opportunity to attract future talent. LÄS MER

7. 25. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Amina Catic; Melissa Todorovska; [2021]
   Nyckelord :Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

   Sammanfattning : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. LÄS MER