Sökning: "Branding"

Visar resultat 16 - 20 av 2505 uppsatser innehållade ordet Branding.

1. 16. Attraktiva arbetsgivare ur nyexaminerade personalvetares perspektiv : En studie om värdesatta attribut och påverkande omständigheter

   Kandidat-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningssociologi

   Författare :Linnea Käll; Jasmina Logo; [2024]
   Nyckelord :employer branding; attraktionsfaktorer; personalvetare; inre motivation; yttre motivation;

   Sammanfattning : Att ta reda på vad som utgör en attraktiv arbetsgivare samt vilka omständigheter som påverkar detta är avgörande för att locka och behålla kvalificerad personal, främja anställdas motivation samt för att öka prestationen på arbetsplatsen. Employer branding handlar om att strategiskt forma och kommunicera en arbetsgivares image och företagskultur för att attrahera, behålla och engagera kvalificerad personal både internt och externt. LÄS MER

3. 17. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Nyckelord :place brand identity; place branding; sustainability; content analysis;

   Sammanfattning : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. LÄS MER

4. 18. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Oskar Eriksson; [2023-11-07]
   Nyckelord :;

   Sammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER

5. 19. DOES COMMITMENT LEAD TO ACTIONS? The Impact of Feminist Foreign Policy on Aid Allocation and Female Ambassadorship

   Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Emma Olsson; [2023-10-30]
   Nyckelord :;

   Sammanfattning : Since 2014, ten states have declared their intent to pursue a Feminist Foreign Policy, and by doing so, made a commitment to bettering women’s rights around the world. The aim of this Master Thesis is to evaluate if the adoption of Feminist Foreign Policy is followed up with tangible impact on women at home as well as abroad. LÄS MER

7. 20. To what extent is sustainability valued when choosing a workplace?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emma Kristoffersson; Isabella Millings; [2023-09-22]
   Nyckelord :sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

   Sammanfattning : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. LÄS MER