Sökning: "Buyer- Seller relationship"

Visar resultat 36 - 40 av 48 uppsatser innehållade orden Buyer- Seller relationship.

  1. 36. Do Givers Really Gain? A study of relationship benefits and sacrifices in BNI a referral network organisation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annika Andersson; Tina Ornstein; Susanna Wlosinska; [2009]
    Nyckelord :Referral networks; Relationship Marketing; BNI; Customer Satisfaction Index; CSI ; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this study is to explore how relationship benefits and sacrifices matter in relation to members of referral networks and how these aspects affect overall member satisfaction. This study has an explanatory research approach since it aims to, by testing hypotheses; explain the impact relationship benefits and sacrifices have on satisfaction. LÄS MER

  3. 37. TV4 - ett företag med viljan att förbättra relationen med sina kunder : Vilka mötesaktiviteter ger störst mervärde i relationsprocessen?

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Camilla Folkeson; Malin Roslund; [2008]
    Nyckelord :relationsmarknadsföring; relationskvalitét; aktiviteter; Relationsmarknadsföring RM ; Relationskvalitet; Relationsprocess; Mötesaktiviteter; Ömsesidigt gynnsamma relationer;

    Sammanfattning : Problem: TV4 har idag inte full kännedom om hur deras kunder ser på relationen mellan sig och kanalens säljare. Det bidrar till att TV4 får det svårare att utveckla relationen ytterligare, vilken de vill förbättra. LÄS MER

  4. 38. Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships : A Comparative Study of Swedish Sellers and German Buyers in the Textile Industry

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Wictor Bonde; Verena Lübken; Martin Settergren; [2007]
    Nyckelord :Relationship Building; Foreign Expansion; Small- and Medium sized Enterprises; Comparative Analysis Germany-Sweden; Textile Industry;

    Sammanfattning : Background Globalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. LÄS MER

  5. 39. På återseende om 20 år? : En studie av HusmanHagbergs relationsmarknadsföring

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Emma Anderberg; Maria Öhman; [2007]
    Nyckelord :Relationsmarknadsföring; sällanköpsmarknad; trygghet; kundlojaitet; kundnöjdhet;

    Sammanfattning : Svensk titel:  På återseende om 20 år?Hur hålls relationen mellan kund och företag vid liv på en sällanköpsmarknad?- en studie av HusmanHagbergs relationsmarknadsföringEngelsk titel:  Will we meet again in 20 years?How does the relationship between a customer and company survive on a “rarely buying market”? – a study of the relationship marketing of HusmanHagberg Författare:   Emma Anderberg och Maria ÖhmanFärdigställd:  2007Handledare:  Nazeem Seyed-MohamedAbstract:During recent years a focus on the development of good and long-term relationships with the customers has replaced the single transactions that which have been the goal when using traditional marketing methods. To succeed on a tough and competitive market it is important for companies to develop good and long-term relationship with their customers. LÄS MER

  7. 40. How to find an international business partner?

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Emma Henningsson; Emma Ruden; [2007]
    Nyckelord :Internationalisation; buyer-seller relationship; network; international business relationship; international business partner;

    Sammanfattning : Introduction: Already in the 1970’s, internationalisation was noted as a striking trend in business. Since then, the speed of internationalisation has increased as infrastructure, communication, and IT have decreased space and time barriers for international trade. LÄS MER