Sökning: "CRM process"

Visar resultat 1 - 5 av 97 uppsatser innehållade orden CRM process.

  1. 1. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Samia Dahir Idriss; [2023]
    Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER

  3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Klara Larsson; Freja Ling; [2023]
    Nyckelord :Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Sammanfattning : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. LÄS MER

  4. 3. How is anticipation, as part of system resilience, operationalised on the flight deck, and to what extent does the regulation facilitate it?

    Magister-uppsats, Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Författare :Tomi Tervo; Atte Jokinen; [2023]
    Nyckelord :Aviation; resilience; anticipation; experience; resilience development; EASA regulation; FLMU06; Social Sciences;

    Sammanfattning : Resilience is a contemporary ‘hot topic’ in aviation - as well as in many other safety critical industries. The need for understanding resilience has been recognised since it has been noted that serious incidents and accidents are often related to very complex and unexpected situations and failures that cannot be managed with compliance, or which are not covered by existing procedures or checklists. LÄS MER

  5. 4. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Swati Malhotra; [2022-07-05]
    Nyckelord :Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

    Sammanfattning : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. LÄS MER

  7. 5. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    H-uppsats,

    Författare :Oscar Antonsson; Sebastian Olsson; [2022-06-22]
    Nyckelord :Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Sammanfattning : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. LÄS MER