Sökning: "Consumer Behaviour"

Visar resultat 26 - 30 av 958 uppsatser innehållade orden Consumer Behaviour.

  1. 26. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Maja Hörnell; Emma Alsaker; [2023]
    Nyckelord :CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

    Sammanfattning : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. LÄS MER

  3. 27. Go with the flow : En studie om social konsumtion på TikTok

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Madeleine Eckert; Stella Nilsson Ternström; Emelie Danielsson; [2023]
    Nyckelord :TikTok; Fashion Communities; Consumer Behaviour; Hauls; Social Commerce; eWOM; Flow.; TikTok; communities; konsumentbeteende; hauls; social commerce; eWOM; flow;

    Sammanfattning : I takt med att sociala medier har växt sig större har konsumenters shoppingbeteende förändrats. Inköp av produkter sker numera i allt större utsträckning på sociala medier. LÄS MER

  4. 28. Pa Per Waste : An innovation journey about disposable consumers products

    Master-uppsats, Linnéuniversitetet/Institutionen för design (DE)

    Författare :Xinchi Dai; [2023]
    Nyckelord :Sustainability; Disposable products; End-plastic-pollution; Product lifecycle; Service design; Subscription;

    Sammanfattning : This report is about an innovative project on the sustainable design of disposable products triggered by critical thinking related to the environmental protection and use of paper-based disposable products.   The project is set against the backdrop of the UN End-plastic-pollution initiative, in the 21st century when plastic waste is proliferating and microplastics spread across the planet's ecosystems are already causing a serious environmental crisis. LÄS MER

  5. 29. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    Magister-uppsats,

    Författare :Clara Dahlgren; Leon Enshagen; [2023]
    Nyckelord :TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Sammanfattning : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. LÄS MER

  7. 30. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :ALI ALALI; [2023]
    Nyckelord :Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

    Sammanfattning : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. LÄS MER