Sökning: "Consumer acceptance"

Visar resultat 21 - 25 av 204 uppsatser innehållade orden Consumer acceptance.

  1. 21. Swedish Consumers' Perception of Virtual Power Plants : A mixed-method study of VPPs

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Filip Pettersson; Roni Batti; [2023]
    Nyckelord :Virtual Power Plant VPP ; Perceived Value; Consumer Engagement; Technology Acceptance; Diffusion of Innovation; Switching Suppliers; Electric Vehicle EV ; Solar Panel;

    Sammanfattning : The phenomenon of Virtual Power Plant (VPP) has gained increased attention in many parts of the world in recent years. In 2022 the European Union, in response to the rising energy prices as well as the ongoing Russian invasion of Ukraine, set a goal of speeding up the process of creating a digital energy system (European Commission, 2022, p. 20). LÄS MER

  3. 22. Artificiell intelligens inom detaljhandeln : en kvantitativ studie om konsumentattityd

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Elias Johansson; Towe Wallin; [2023]
    Nyckelord :Artificial intelligence; marketing; risk beliefs; personalization; attitude; perceived usefullness; Artificiell intelligens; marknadsföring; riskbedömning; personifiering; attityd; upplevd användbarhet;

    Sammanfattning : Slutsatsen av denna studie är att en mängd varierande faktorer påverkar en konsuments attityd, både vad gäller artificiell intelligens (AI) men också attityder gentemot företagen som brukar den sagda teknologin. I enlighet med The Technology Acceptance Model (Davies, 1989) är konsumentens uppfattning om huruvida AI personligen kommer gynna dem av yttersta vikt. LÄS MER

  4. 23. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Roosa Maria Viloma; Katharina Nadine Junge; [2023]
    Nyckelord :Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER

  5. 24. Consumer Intentions & Food-Wasting Behavior

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Krantz; Johan Schneider; Felicia Zheng; [2022]
    Nyckelord :food waste; consumer behavior; food-wasting behavior; theory of planned behavior; Business and Economics;

    Sammanfattning : This study aims to map out Lund University students’ intentions and behaviors in regard to food waste. Through a thorough literature review, behaviors commonly related to food waste levels were identified, and are referred to as food-wasting behaviors. LÄS MER

  7. 25. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Jiqing Chen; [2022]
    Nyckelord :Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

    Sammanfattning : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. LÄS MER