Sökning: "Consumer preferences"

Visar resultat 16 - 20 av 315 uppsatser innehållade orden Consumer preferences.

  1. 16. The Sustainability of EU Trade mark law : A research into the degree to which EU Trade mark law is tailored to achieve the EU Sustainable Development Goals

    Magister-uppsats, Stockholms universitet/Institutet för immaterialrätt och marknadsrätt (IFIM)

    Författare :Rinder Pietjouw; [2023]
    Nyckelord :sustainability; sustainable development; SDG; sustainable development goals; trade mark law;

    Sammanfattning : The EU Sustainable Development Goals have long been a resemblance of the urgent call forclimate action and sustainable development. With increasing attention for climate change anda subsequent call for action from states, consumers’ preferences have now also changedtowards opting for sustainable goods and services. LÄS MER

  3. 17. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

    Magister-uppsats, Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

    Författare :Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
    Nyckelord :Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

    Sammanfattning : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. LÄS MER

  4. 18. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Emilia Mattsson; [2023]
    Nyckelord :willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

    Sammanfattning : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. LÄS MER

  5. 19. Impact of Increased Grocery Prices on Households : Studying Sweden 2022/2023

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Freja Engström; Caroline Eriksson; [2023]
    Nyckelord :Price Elasticity; Price Shock; OLS Regression; Price Increases; Food Consumption; Household Demand; Grocery Prices; Income Effects; Organic Produce; Priselasticitet; Prischock; OLS-regression; Prisökningar; Livsmedelskonsumtion; Hushållsefterfrågan; Livsmedelspriser; Inkomsteffekter; Ekologiska Livsmedel;

    Sammanfattning : In 2022, food prices increased rapidly, prompting this investigation into how the price shock has impacted consumer behavior. Previous studies have found that price shocks affect low- income households with children the most. A switch to more calorie-dense food and a decreased consumption of snacks. LÄS MER

  7. 20. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :ALI ALALI; [2023]
    Nyckelord :Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

    Sammanfattning : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. LÄS MER