Sökning: "Customer-centric innovation"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden Customer-centric innovation.

1. 1. Konsumentcentrerad innovation – den hemliga kryddan inom livsmedelsindustrin : Hur en livsmedelsproducent kan blir mer konsumentcentrerad i sin produktutveckling

   Master-uppsats, Linköpings universitet/Industriell ekonomi

   Författare :Viktor Storsved; Oscar Säfström; [2023]
   Nyckelord :Innovation; open innovation; business model; value creation; service logic; customer centric innovation; food producer; product development; food industry; Innovation; konsumentcentrerad innovation; affärsmodell; värdeskapande; produktutveckling; livsmedelsindustrin; livsmedel; öppen innovation; producent; livsmedelsproducent;

   Sammanfattning : Matbranschen är en bransch där få stora innovationer sker. Under de senaste åren har marknaden sett en kraftig utveckling av återförsäljares egna varumärken vilka konkurrerar ut befintliga produkter från livsmedelsproducenter genom deras billigare pris. LÄS MER

3. 2. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

   Master-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Jongwoo Lim; [2023]
   Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

   Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

4. 3. Aligning the Innovation Process Routines With Organizational Agility : A Case Study of a Healthcare Firm

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Constantin Catalin Ciorascu; Mohammad Alipanahi; [2023]
   Nyckelord :Organizational Agility; Innovation Process Routines; Types of Innovations; Healthcare; Medical Device;

   Sammanfattning : Introduction: Traditional organizational routines for the innovation process, like the Stage-Gate Model, are often characterized by rigid and inflexible activities, limiting firms' ability to identify, develop, and commercialize software and digital/connected products and services. Examples of inflexible activities include predefined project milestones, linear progression through development stages, and a lack of iterative feedback loops. LÄS MER

5. 4. Augmented Reality in Retail: A customer-centric business implementation framework

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Viktoriia Ivanova; Andrea Maggino; [2022]
   Nyckelord :Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

   Sammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER

7. 5. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Aamna Minhas; Sanna Emilsson; [2022]
   Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

   Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER