Sökning: "Experience goods"

Visar resultat 1 - 5 av 200 uppsatser innehållade orden Experience goods.

  1. 1. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Nyckelord :Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Sammanfattning : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. LÄS MER

  3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  4. 3. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

    Master-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Kenneth Santos; Rasmus Törnros; [2023]
    Nyckelord :Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Sammanfattning : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. LÄS MER

  5. 4. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Kenneth Santos; Rasmus Törnros; [2023]
    Nyckelord :Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Sammanfattning : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. LÄS MER

  7. 5. Ett inverterat nöjesfält : kunskap, upplevelse och vara genom Google Maps användarrecensioner

    Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Andreas Thörn; [2023]
    Nyckelord :Commodification; critical theory; Walter Benjamin; experience; erlebnis; erfahrung; Google Maps; user reviews; Zlatan Court; information science; duration; duration object; objectification; flows; rating; experience economy; Henri Bergson; Marshall McLuhan; UGC; library; Cultural Sciences;

    Sammanfattning : This thesis attempts to show tangible ways in which commodification of experience expands into areas outside of direct commercial activity, in contemporary mind and society. The user reviews of Google Maps (URGM) regarding places that don't offer sales of goods and services are being studied empirically, through qualitative text analysis. LÄS MER