Sökning: "Linnéuniversitetet marketing"

Visar resultat 21 - 25 av 525 uppsatser innehållade orden Linnéuniversitetet marketing.

1. 21. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Sara Benmakhlouf; Rodrigo Fajardo; [2023]
   Nyckelord :Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

   Sammanfattning : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. LÄS MER

3. 22. Flödets Arkitekt : Hur medie- och informationskunnighet formar unga kvinnors upplevelser av skönhetsindustrin på Instagram

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Författare :Nadie Vainio Ali; Elin Torndal; [2023]
   Nyckelord :Unga vuxna; ungdomar; kvinnor; tjejer; digitalisering; sociala medier; Instagram; medie- och informationskunnighet MIK ; media literacy; media and information literacy; källkritik; reklam; informationsbeteende; informationspraktik; självbild; ideal;

   Sammanfattning : The aim of the study is to investigate how media and information literacy (MIL) among young women affect their views on beauty-related advertisements and posts on Instagram, in accordance with infrastructure knowledge, mental health and purchase behavior. This is conducted through semi-structured interviews with 6 young Swedish women in the age range of 20-25 years old, through which an analysis of the retrieved answers is made. LÄS MER

4. 23. You´ve Got Mail! : A quantitative study on Permission-based email marketingsimpact on brand attitudes

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :David Jonsson; Måns Tufvesson; [2023]
   Nyckelord :Attitudes; Brand Attitudes; Permission-based email marketing; content; frequency;

   Sammanfattning : The study introduces the concept of attitudes and its fundamentals, as well as how it revolvesaround the given attitude object, in this instance brands. Furthermore, it introduces thephenomena of email marketing and how it has evolved its consensual form that is mostcommon today, referred to as PEM (Permission-based email marketing) in this study. LÄS MER

5. 24. Hållbar marknadskommunikation - Genuint ansvarstagande eller ett spel för galleriet? : En kritisk diskursanalys av H&M:s och Lindex:s hållbara marknadskommunikation

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Linnéa Svensson; Rina Sekiraca; [2023]
   Nyckelord :Marketing Communication; Sustainability; Fast fashion; Critical Discourse Analysis; Framing; Public Relations;

   Sammanfattning : The climate crisis that the world is facing has resulted in a generally greater awareness about how climate friendly the products that we consume are. This has led companies all over the world to develop their sustainability marketing communication in order to attract consumers. LÄS MER

7. 25. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Vida Gustavsson Ramnebrink; [2023]
   Nyckelord : internationalization SME-companies social media “digitalization” “relations”;

   Sammanfattning : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. LÄS MER