Sökning: "Linnéuniversitetet marketing"

Visar resultat 26 - 30 av 525 uppsatser innehållade orden Linnéuniversitetet marketing.

  1. 26. Spegel spegel på väggen där : En kvalitativ undersökning kring unga vuxnas attityder till sponsrade skönhetsingrepp via influencers.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :John Johansson; Oscar Johannesson; [2023]
    Nyckelord :Influencer; Cosmetic surgery; Marketing; Parasocial relation; Gender norms; Audience effect; Influencer; Skönhetsingrepp; Marknadsföring; Parasocial relation; Könsnormer; Publikeffekt;

    Sammanfattning : This report explores the influence of influencer posts featuring paid collaborations for cosmetic surgeries on social media followers. Building upon the investigative SVT documentary "Priset vi betalar" by journalist Frida Söderlund, the documentary delves into the world of influencers and the dynamics behind their accounts. LÄS MER

  3. 27. Dina styrkor gör oss starkare : En kvantitativ och semiotisk analys av Försvarsmaktens marknadsföring genom reklamfilmer

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Daniel Wiberg; Kvist Ragnarsson Moa; [2023]
    Nyckelord :Marketing; Semiotics; The Swedish Armed Forces Försvarsmakten ; Commercials; Representation theory; Framing theory;

    Sammanfattning : This study examines how The Swedish Armed Forces (SAF) communicates via their commercials and how this may affect their brand. The Swedish Armed Forces has always been an important authority and their priority is to prevent war and crisis in Swedish society. LÄS MER

  4. 28. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nina Roques; [2023]
    Nyckelord :Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

    Sammanfattning : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. LÄS MER

  5. 29. Bakom kulisserna av influencer marketing : Att förstå yrkesverksamma inom medie- och kommunikationsbranschens syn och erfarenhet av influencer marketing

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Emmy Johansson; Filippa Flodmark; [2023]
    Nyckelord :Influencer marketing; Influencer agency; Advertising Agency; Marketing strategy; Authenticity;

    Sammanfattning : This study aims to investigate the phenomenon of influencer marketing within the context of the media and communication industry. The research focuses on understanding the perspectives and experiences of professionals working in this field. LÄS MER

  7. 30. Examining the adoption of blockchain technology in the diamond industry : Benefits and challenges of embracing disruptive innovation in conservative sectors

    Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Carl Cardone; Anna Zavjalova; [2023]
    Nyckelord :Conservative sector; diamond industry; disruptive innovation; blockchain technology; technology acceptance;

    Sammanfattning : Industries with conservative mindsets are known for being reluctant toward adoption of new technologies and resistant to change. The diamond business is one of those examples that encounter challenges in implementing disruptive innovations like blockchain technology despite its potential benefits. LÄS MER