Sökning: "Managerial intention"

Visar resultat 1 - 5 av 53 uppsatser innehållade orden Managerial intention.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  4. 3. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Janika Förnges; Britta Sieling; [2023]
    Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

  5. 4. Ledarskap och psykosocial arbetsmiljö inom socialtjänstens barnavård : - en kunskapsöversikt

    Master-uppsats, Högskolan i Gävle/Socialt arbete

    Författare :Pernilla Spåls; [2023]
    Nyckelord :Social worker; social work organisations; child welfare; psychosocial work environment; manager; supervisor; Socialarbetare; socialtjänst; barnavård; psykosocial arbetsmiljö; chef; arbetsledare;

    Sammanfattning : Ledarskap och psykosocial arbetsmiljö inom socialtjänstens barnavård - en kunskapsöversikt  Leadership and psychosocial work environment in child welfare services - a scoping review  Social workers in social services and especially in childcare have for many years been a vulnerable professional group with high staff turnover and a heavy workload. There have long been reports of increased sick leave, retention, burnout, and stress related ill health. LÄS MER

  7. 5. Implications for Management Control in the Transition towards Hybrid Work - A Case Study of a Professional Service Firm

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nils Arthursson; Sergi Rodríguez I Rovira; [2023]
    Nyckelord :Management control; Managerial intention; Professional service firm; Remote work; Hybrid work; Business and Economics;

    Sammanfattning : Purpose: The aim of this thesis is to explore the transition towards a hybrid work model and the implications it may have on the use and adaptation of management control within PSFs. The purpose is further to highlight the reasons behind the adaptations of MCS. LÄS MER