Sökning: "Millennials and Generation Z "

Visar resultat 11 - 15 av 19 uppsatser innehållade orden Millennials and Generation Z .

  1. 11. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER

  3. 12. The Home Office, A New Perspective on Workstation Design

    Master-uppsats, Lunds universitet/Innovation

    Författare :Johan Rogberg; [2021]
    Nyckelord :Workstation; Home office; Office furniture design; Covid-19; Technology and Engineering;

    Sammanfattning : The development of office furniture design has been stagnant while digital technology has changed drastically over the last decades. There is a need for a new approach in order to bring the design of the office workstation into the future, which this thesis sets out to contribute to. LÄS MER

  4. 13. Läsa – varför då? : Förändrade attityder till litteratur i en elitskola

    Uppsats för yrkesexamina på grundnivå, Stockholms universitet/Institutionen för kultur och estetik

    Författare :Nora Prigorowsky; [2020]
    Nyckelord :Klassiker; kanon; skönlitteratur; attityder; statusmarkör; elitskola; kulturellt kapital; generationer; litteraturhistoria; svenskundervisning; gymnasieskolan.;

    Sammanfattning : The purpose of this study has been to find out whether the knowledge of literature, and reading in general, is a sign of high social status in the younger generations as well as the older ones. Therefore, alumni from the elite high school Stockholms Musikgymnasium, born between 1946 and 2002, were selected as subjects for the research. LÄS MER

  5. 14. OK Boomer. Generationsskillnader i attityder till arbetsbyten och motivationsfaktorer i arbetslivet

    Kandidat-uppsats, Stockholms universitet/Psykologiska institutionen

    Författare :Marina Montgomery; Sandra Berglund; [2020]
    Nyckelord :;

    Sammanfattning : På dagens arbetsmarknad finns det en utmaning för organisationer att hantera en multigenerationell arbetskraft. Studiens syfte var att undersöka generationsskillnader i attityder till arbetsbyten och motivationsfaktorer i arbetslivet. LÄS MER

  7. 15. OK generations, interact! : A quantitative case study on motivations, employer engagement, perceptive and technical affordances on internal social media from a generational perspective.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Johan Loberg; [2020]
    Nyckelord :;

    Sammanfattning : Successful internal social media motivates and engages employees in the emerging digital world. It provides them sufficient tools to exchange skills and collaborate through these platforms. For instance, they are able to build relationships with their colleagues and employer (relatedness), learn and share their skills and expertise (competence). LÄS MER